Bang Bang, the world famous tattoo artist and owner of the most followed tattoo studios in the world, is adopting NFT technology into his core business. Once his first NFT drops in the coming days, Bang Bang will only tattoo clients who have purchased an NFT. The first NFT is highly anticipated as it will also serve as a “front of the line” pass to Bang Bang’s calendar.

Bang Bang’s adoption of the real-world utility that NFTs provide might signal a larger shift in all businesses where customers may soon need to buy-in to the brand in order to experience it’s goods and services.  Bang Bang token holders will have the ability to trade or sell their NFT to other prospective clients.  

This new model is also especially interesting given Bang Bang’s celebrity clientele. For instance, if celebrity X buys an NFT and subsequently a tattoo from Bang Bang, those NFTs can be sold to superfans wishing to memorialize their favorite celebrity tattoos on the blockchain.

In the coming months, Bang Bang plans to release his first collection —  10,000 NFTs will be minted, granting token holders priority access to all Bang Bang artists.